Hypebeast -
1 Apr 2025 17:32
Ringing in 10 years of business, Danish outerwear brand Rains turned it back to where it all began: founders Philip Lotko and Daniel Brix Hesselager's hometown of Aarhus, Denmark. There, the label corralled an intimate crowd of roughly 40 guests inside its coastal-city headquarters to reveal a Fall/Winter 2025 collection titled "Forever."The show notes opened with a thematic question: "How do we stay true to ourselves in difficult moments?" In mode, the imprint's reply included championing one d...
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